Sweatpants Forever: How the Fashion Industry Collapsed

It’s difficult, in retrospect, to pinpoint when exactly panic about coronavirus took hold in the United States, but March 12 stands out. Stores ran out of canned goods. Streets emptied of cars. Tom Hanks had just tested positive for the virus. That evening, Scott Sternberg, a fashion designer, was lying awake at home in the Silver Lake neighborhood of Los Angeles, thinking about Entireworld, a line of basics he founded two years earlier. Would people still buy clothes? How much cash did he have to keep going? When would he have to lay people off? “My Band of Outsiders battle scars just opened wide,” he said.

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