Identifying true demand and other key insights for retailers during the COVID-19 pandemic

Interview with Kevin Sterneckert, Chief Marketing Officer of Symphony RetailAI, after a recent webinar we did together on May 12. In this Q&A, we go deeper into his thoughts around the current turbulence in the FMCG industry and explore his top insights and related recommendations for retailers and brands around promotions, price sensitivity, forced trail, sales vs. true demand, etc.

Kevin has 25+ years in the industry and has held responsibilities at HEB, Walmart Supercenters, and one of the major ShopRite retail brands. Beyond his work with individual retailers, he has also been a leading analyst at Gartner and worked at JDA.

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