PUMA and ID Logistics: The Vendenheim AutoStore Project
PUMA and ID Logistics have brought a new 70,000-bin AutoStore system into operation at Vendenheim, near Strasbourg, for PUMA’s French B2B distribution.
The project brought together automated storage, order preparation and warehouse software within a 41,000 m² facility handling footwear, apparel and accessories for stores and wholesalers. ID Logistics managed the operation, from receiving and storage through to dispatch and returns.
At the previous Landersheim warehouse, storage space and order preparation equipment had constrained the operation during pronounced variations in volume. The Vendenheim configuration addressed those requirements through a combination of AutoStore, pallet and carton storage, and supporting handling equipment.
Defining AutoStore’s role
The system was configured as a buffer for approximately 6,000–7,000 product references within a wider assortment of around 35,000. That buffer function established AutoStore’s place within the overall storage and preparation arrangement.
The 2,600 m² footprint occupied part of one warehouse hall. Within that configuration, 15 picking stations were paired with 12 product induction stations, giving order preparation and stock induction dedicated workstations.
AutoStore and warehouse specifications
| Item | Published detail |
|---|---|
| Warehouse size | Approximately 41,000 m², divided into four halls |
| AutoStore capacity | 70,000 bins |
| Robot fleet | 98 robots; earlier announcements rounded this to “nearly 100” |
| AutoStore footprint | 2,600 m², within one warehouse hall |
| Picking stations | 15 |
| Product induction stations | 12 |
| Expansion potential by 2030 | More than 85,000 bins and 104 robots |
| AutoStore’s operational role | A buffer handling approximately 6,000–7,000 product references, within a warehouse assortment of about 35,000 |
| Warehouse software | Reflex WMS, connected to PUMA’s SAP ERP |
Coordinating the wider operation
The facility was designed to process up to 57,000 order lines per day, with a four-hour target processing time for priority flows. These targets applied to the wider warehouse operation, bringing the processes surrounding AutoStore into the overall performance requirements.
Reflex WMS was connected to PUMA’s SAP system to coordinate warehouse activity. Telescopic unloading conveyors, carton weighing and dimensioning equipment, automated carton forming, and carton closing with height reduction supported the remaining handling stages.
The original operating model was based on two daily shifts, with provision for a third. ID Logistics also outlined specialist recruitment in robotics, automation and digital systems to support predictive maintenance and continuous optimisation. Easy check-in was included for coordinating transport movements on site.
Employees transferred from Landersheim and received training in the new equipment and processes, while local recruitment supplemented the team.
The Vendenheim facility was formally inaugurated on 21 October 2026. PUMA and ID Logistics, whose French logistics partnership began in 2016, renewed their collaboration for a further six years.
“With the new site in Vendenheim, we are taking a major step forward in our partnership with Puma. By combining the Autostore and a cutting-edge technology ecosystem, we are participating in a more agile, sustainable and future-oriented supply chain.”
Eric HEMAR, Chairman of ID Logistics Group
DHL Supply Chain is now operating a fully-automated robot picking system at a logistics center in Staufenberg Germany