How an Online Supermarket Fulfills Orders with 112 AutoStore Robots
La Fourche, a leading French online organic grocery retailer, has taken a key step in optimizing its logistics. The company has implemented an AutoStore system to address its productivity and capacity challenges.
La Fourche is a French online organic supermarket that took a very different path from the quick-commerce startups that promised 15-minute grocery delivery. Instead of chasing urgent meal-time orders, La Fourche focuses on monthly stock-up shopping for healthy, organic, long shelf-life products such as olive oil, diapers, cereal, shampoo, and coffee. Its membership model, repeat ordering behavior, and centralized automated warehouse have helped create a more disciplined fulfillment model powered by 112 AutoStore™ robots. After targeting €100 million in gross merchandise volume in 2025 and moving closer to profitability, La Fourche is now testing whether its model can scale beyond France through its German expansion under the Ackerherz brand.
Les COULISSES de la CONSO depuis l’entrepôt de l’épicier bio en ligne La Fourche à Mitry-Mory (77), au Nord de Paris. Un entrepôt qui accueille depuis quelque semaines un automate de préparation de commande Autostore : 25 000 bacs qui sont manipulés par 112 robots dans un incroyable ballet au millimètre près.
La Fourche: Affordable Organic Groceries with a Mission
La Fourche, a French online grocery company founded in 2018 by Boris Meton, Lucas Lefebvre, and Nathan Labat, offers affordable, organic products while championing accessibility and sustainability. Through a membership-based model, La Fourche provides high-quality, eco-friendly groceries at prices 25-50% lower than traditional retailers. For every membership purchased, La Fourche donates a membership to a family in financial need, promoting organic food access across diverse communities.
Amid rising consumer demand for sustainable and organic goods, La Fourche recently raised €26.5 million to scale operations within France and explore new markets. This growth aligns with the increasing shift to online grocery shopping, which surged during the pandemic, as well as the broader trend toward eco-conscious consumption across Europe.
To optimize operations, La Fourche has implemented an AutoStore robotic cube storage system. This state-of-the-art solution allows for efficient, space-saving "goods-to-person" automation, enabling the company to expand storage without increasing its physical footprint. AutoStore integrates seamlessly with warehouse management systems, providing the speed and accuracy required to fulfill high volumes of online orders, supporting La Fourche’s commitment to both operational excellence and customer satisfaction.
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