75% of Amazon Runs on Robots

Ever wondered how that Amazon package arrives on your doorstep with remarkable speed? Clicking "buy" triggers a sophisticated, high-tech chain reaction inside Amazon's vast fulfillment centers, revealing an intricate dance between human workers and cutting-edge robotics designed to meet staggering demand.

"We deliver billions of packages every year, and technology plays a key part behind that," says Tye Brady, Chief Technologist for Robotics at Amazon.

Far from just assisting, robots are now central to the operation. Brady explained that automation is deeply integrated into the process.

"In fact, 75 percent of all the packages that are delivered come through our robotics and automation systems," Brady stated.

Amazon utilizes innovation hubs, including facilities in Texas, as crucial testing grounds for deploying new robotic systems. These aren't just automated arms replacing humans; they are designed from the ground up to collaborate with people. The goal, according to Brady, is clear: "I aim to eliminate the menial, the mundane, and the repetitive."

This focus on human-robot collaboration is yielding significant results in both efficiency and worker well-being. Brady shared compelling data indicating that robotics-enabled facilities process packages 25 percent faster, reduce operational costs by 25 percent, and boast a 30 percent lower rate of recordable safety incidents.

"It really gets to the heart of allowing our machines to enable more productivity, more creativity, more intelligence from our amazing frontline employees," Brady emphasized.

Amazon’s Physical AI

Amazon is pioneering what Brady terms "Physical AI." This involves managing a complex, controlled chaos of autonomous robots moving goods throughout the facility, all navigating safely alongside their human colleagues.

"Think of an air traffic controller that are controlling thousands of robots at the same time," Brady illustrated. "Allowing the bots to move goods at will to facilitate the jobs of our employees."

And the technology isn't standing still. Brady noted that these robots are continually becoming smarter, faster, and more adept. The future involves even greater automation capabilities.

"We want to be able to pick up objects, identify those objects, and pack those objects automatically," he said.

This powerful fusion of human expertise and advancing artificial intelligence is constantly reshaping the landscape of logistics, driving the speed and efficiency that defines Amazon's delivery promise.

---

Looking to hire automation or robotics talent?

We help companies find top-tier engineers, integrators, and developers — and provide upskilling support where needed. Contact us to build your team.

---