New Balance Streamlines its European Operations

The move to the Venlo (Netherlands) distribution center was intended to achieve greater efficiency and consistency across many operational functions. New Balance hopes to improve customer service, planning optimization, and inventory management through this decision.

The new facility, designed by Knapp, has been designed to ensure both high capacity and a flexible shuttle system for storage and distribution, so that the millions of additional products that DSV will manage for New Balance can be efficiently delivered from the warehouse to all parts of Europe.

For New Balance, the expanded collaboration with DSV has enabled them to meet the increased demand in EMEA. Mathias Boenke, Senior Vice President of EMEA for New Balance, explains: “DSV’s tremendous work and our continued investment in their logistics and warehousing capabilities, especially throughout the COVID-19 pandemic, positions New Balance EMEA to meet our ambitious growth goals.”

Peter van der Maas, Executive Vice President, DSV: “In our new warehouse setup, we are using state-of-the-art storage and innovative warehouse automation to meet the specific demands and needs of New Balance and their customers. By incorporating new automated processes and a goods-to-person approach, we are increasing efficiency, especially by dedicating the resources of our professional employees to the most complex tasks in the warehouse and letting the automated solutions handle the simple tasks.”

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About the Venlo facility in numbers

• Total size of warehouse: 60,000 m2

• Size of pallet storage area: 40,000 m2

• Size of ASRS (Automatic Storage and Retrieval System): 90,000 m3

• Number of bins in ASRS: 241,000 bins

• Throughput capacity of the automated system: more than 12,500 pieces per hour

• Total length of conveyor system: 6.4 km

• Number of goods-to-person workstation stations: 16