INSIGHTS
Puma has opened a new automated distribution center in Waddell, Arizona, to enhance its US logistics.
Covering 1.2 million square feet with advanced automation, including 3.5 miles of conveyor and robots, the facility will improve delivery times for Puma's wholesale partners and its golf subsidiary, Cobra.
This centre complements existing ones in California and Indiana.
The warehouse, which will process orders from wholesale partners and PUMA’s golf subsidiary Cobra, will complement PUMA’s existing distribution centers in Torrance, California and Whitestown, Indiana.
“We are very proud to have opened this new, state-of the art distribution center in Waddell, Arizona,” said Bob Philion, president at PUMA North America. “With this project, we have further optimized our logistics footprint in the United States to speed up delivery times and better serve our customers, embodying our mantra of ‘Forever. Faster.’ as we strive to win in this important market.”
The distribution center has an area of 1.2 million square feet (~110,000 square meters) and features a high level of automation with 3.5 miles (5 kilometers) of conveyor, automatic retrieval and storage robots and a new cubing process to optimize packaging for customers.
In 2022 Puma and operator BLG decided on building a new automated European central warehouse to fulfill many variable storage and distribution requirements, ensuring the entire order spectrum could be efficiently handled at high delivery speeds.
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