Red-Hot Alo Yoga to Open Massive Automated Distribution Center
Alo Yoga to Open Massive Distribution Center in Mississippi
Alo Yoga may not yet have the name recognition of Nike, Adidas or Lululemon, but the Los Angeles activewear company is starting to operate on a very different scale.
The company is planning a new 1.2-million-square-foot automated distribution and fulfillment center in Southaven, Mississippi, representing an investment of nearly $176 million and more than 400 new jobs.
That is a massive distribution operation for a company many people outside the fashion and fitness world may still know very little about.
But Alo has been growing quickly.
The company now operates around 170 stores globally, including approximately 100 in the U.S., and also sells through major retailers including Nordstrom, Revolve, Saks and Bloomingdale’s.
The new Southaven facility is expected to become operational in 2027. Alo will move into an existing building rather than construct a new facility and will have the option of adding returns processing to the operation.
At 1.2 million square feet, the facility gives some indication of where Alo believes the business is heading.
Supporting a rapidly expanding store network while also handling direct-to-consumer and wholesale orders creates a very different distribution requirement than simply adding more warehouse space. The new operation will include significant automation, with the final combination of equipment, software and system integration becoming an important part of how the facility ultimately performs.
Southaven is also a strong logistics location. Just south of Memphis, it gives Alo access to one of the most important transportation and distribution markets in the U.S. and a central position from which to support its growing national network.
Alo’s expansion has been unusually fast, and a nearly $176 million investment in a 1.2-million-square-foot automated fulfillment center shows just how serious the company is about supporting that growth.
For anyone who has not been paying attention to Alo Yoga, this project is a pretty good reason to start.
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